AI-assisted Arbitration Workbench
I designed an AI-assisted workbench that helps support agents settle buyer–seller disputes.
Product Designer · Jul 2024 – Jul 2025Password protected · Request access
Selected work
Cisco Secure Equipment Access
I designed a guided path from industrial equipment to a working remote session.
Senior UX Designer · 2023–2024
Reverie AI / PopVid
As founding designer, I took PopVid from concept to launch and shipped selected interfaces in code.
Founding Designer · 2025–2026
Lazada Messaging
I designed buyer–seller messaging across platforms and languages for Lazada.
Senior UX Designer · 2018–2019Earlier work
/ about
Xiaorui Li
Product design
SF Bay Area
I'm Xiaorui, a product designer based in the SF Bay Area.
I've spent 10+ years shipping both consumer and B2B products, most recently as founding designer at Reverie AI, and before that on customer-service tools at TikTok Shop and industrial IoT at Cisco. I work end to end: research, design, selected React interfaces shipped through my own PRs, and the tracking and support conversations after launch.
I do my best work when the product still needs a shape, not just a UI.
Outside of product work, I also make sound-reactive visuals.
/ contact
Let’s connect.
Product ideas, visual experiments,
or just a hello.
- linkedin.com/in/xiaoruili